Posted on June 22, 2011 at 5:00 AM UTC
(June 22, 2011 – Arlington Heights, IL) After five years of research and development, Incredible Technologies (IT) announced today that its Magic Touch brand of video slot games have successfully completed floor trials across the country and are converting to sales in multiple locations. The news marks the beginning of the company's formal sales initiative in the 21 jurisdictions in which they're currently licensed.
Since undergoing its first land-based market test in 2010, the company's president/CEO Elaine Hodgson has been transparent about the organization's methodical strategy. "2010 was a challenging year for us," Hodgson said. "Field tests showed that Magic Touch games were excellent at attracting players but did not hold their earnings long enough. With our reputation at stake, we made the prudent decision to halt our release and reinvest in development to make the titles exceptional before formally committing to the market. We're continuing to dream big, while listening to and learning from the industry."
The most recent trials began this past March and were held for 90 days across a variety of exclusive test properties in Florida, Illinois, Indiana, Michigan and California. The selected properties will continue to test the newest Magic Touch video slot titles as they're released throughout the year, while regional sales commence of successfully market-tested titles.
The casino properties are echoing the company's statements about Magic Touch.
"The Magic Touch line has been a resounding success at Par-A-Dice. They have been among the most popular machines on our floor, and our guests just can't get enough of them. The team at Incredible Technologies has been great to work with, and they have created a truly exceptional gaming experience."
Cori Rutherford, VP/GM
Par-A-Dice Casino - Peoria, IL
"We were fortunate to be selected as a test site for Incredible Technologies. Their content is cutting edge and our patrons have had a favorable response to their innovative games. For the last three months, their games have consistently outperformed similar games on our floor. We look forward to continued success with future Magic Touch games."
Alex Havenick, VP of Operations
Magic City Casino – Miami, FL
By G2E 2011, the company plans to showcase a catalog of approximately 20 video slot titles, 30 video poker and 10 video keno games – the majority of which with similar market data to report. "We're ramping up manufacturing, growing our sales force and adding resources to our development team," Hodgson said. "This is the moment we've been working towards when we first began this adventure in 2005."
About Incredible Technologies
Incredible Technologies is an emerging Class-III gaming manufacturer focused on delivering compelling video slot, poker and keno content to the modern day casino floor. The company is located in the Chicago suburb of Arlington Heights, Illinois and specializes in the design and development of digital entertainment products for the onpremise amusement, Class III casino gaming, mobile entertainment and casual home console industries. Incredible Technologies is the largest manufacturer of coinoperated video games in the United States with its flagship product, Golden Tee® Golf, recognized as the most-successful pay-to-play video game in history.
Incredible Technologies is a certified Women's Business Enterprise.